Why YOUR STARTUP needs narrative command
Every new vertical has one company that dominates the discourse.
These companies shape the language and understanding of their verticals to their exclusive benefit.
We call this Narrative Command.
We will teach you how to seize it.
——————————————
Read the blog that started it all.
SERVICES
Workshops
We offer 1/2 Day, Full Day and 2-Day workshops to help companies at any stage learn the Narrative Command framework, and strategize its seizure.
Speaking Engagements
Once you understand Narrative Command, you will never see Marketing, Communications or PR the same way again. The core concept and examples can be presented in as little as 30 minutes.
Alex roy, founder
Roy is a General Partner and Co-Founder of New Industry Venture Capital, where he birthed the concept and methodology behind NARRATIVE COMMAND, inspired his tenure as Chairman of The Moth storytelling series.
Alex is also co-founder of the Autonocast and The Drive, co-host of Tool or Die, founder of the Human Driving Association, author of The Driver, and producer of APEX: The Secret Race Across America.
Roy is best known for leading the first team since 1983 to break the Cannonball Run driving record, crossing the USA in 31 hours and 4 minutes. He has also broken the EV record 3 times, and set the first semi-automated and 3-wheeled ICE records, the latter in a Morgan 3-Wheeler. Most recently, he set the first Tesla Full Self Driving record
As Director of Special Operations at Argo AI, Roy pioneered concepts like Universal Basic Mobility and Roy’s Razor - the litmus test for self-driving/autonomous vehicles.
Roy has written for Bloomberg, Road & Track, and Jalopnik, has appeared on CNN, NBC, Fox News, Cheddar, and TF1, and has spoken at the FBI, SXSW, TedX, MIT, Stanford, Princeton, and Carnegie Mellon.
You may follow him on Substack, X & LinkedIn, but turn off your notifications.
Contact us
To help us best serve your inquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve.